It’s only a matter of changing your shopping habits and your mindset about everyday shopping. No,
it's not about collecting a few loyalty points or air miles. We’re
talking significant money – simply by shopping differently.
First, let’s
look at what’s happening to shopping.
There once were few shops of any kind. Our
forebears grew their own crops, raised their own hens, cured their own
bacon, milked their own cows, baked bread and cookies, made jam and
preserves, and even made much of their own clothing. They were
"prosumers" – they consumed their own produce. They didn’t need shops!
The factory economy changed all that and brought high street shops and then shopping malls. The Web changes it all again, putting shops online.
Today, millions shop online regularly.
In fact, about 270 million North Americans now have bought products
online. So the debate over whether e-shopping will ever materialize is
over. It’s gone mainstream. Every 5 seconds somebody new buys something online for the first time in their life. And it’s easy to see why.
Which would you rather do?
• Drag the kids to the store, shove
a full shopping cart with a wobbly wheel, weaving down crowded aisles,
wait in line at the checkout (prompting a toddler meltdown), then hump
the stuff home – 3 hours later;
Or would you rather:
• Drag the stuff into an online shopping cart with your mouse
(faster than writing up a shopping list!), then kick back with the kids
until it arrives on your doorstep – at the time you select.
By comparison, brick-and-mortar shopping is a pain:
crowded parking lots and narrow store aisles, freezing-cold or
steamy-hot weather, tired feet and long check-out lines, “out of stock”
products and disinterested, discourteous and clueless store clerks.
| The Web takes shopping out of the shops.
In turn, of course, that takes the shops out of shopping and brings
them right into your home. Your PC becomes your very own shop – a
virtual showroom for comparison-shopping and convenient buying.
The Web is slowly but surely
changing how we buy, how often,
when, what, why, and from where.
So where’s the profit to be made, you ask? Here’s the deal:
Prosumers not only buy from their very own online store at wholesale prices, they earn a commission on everything bought by people they introduce to the business – for as long as they shop there.
For example, I buy healthy coffee — yes, healthy coffee! — from GanoExcel via my own Gano franchise (www.Cafe-Gano.net).
Not only is my coffee free (covered by commission checks!) but I make enough to pay private school fees for two daughters.
How about saving time to boot?
About 84% of online shoppers say they save an average of 7 hours per
month by shopping online. What could you do with an extra 7 hours a
month? And these still aren’t frequent online shoppers. As they e-shop
more often, they’ll save even more time.
As more families come to appreciate the time, convenience, and financial rewards of e-shopping, online sales can only continue to grow.
That’s because everyday products make the utmost sense to buy online.
In fact, online distribution is particularly suited to replenishment
items — such as coffee; stuff you simply replace as your on-hand supply
runs out. Happy with the product, you buy it again and again, without
thinking about it.
How many items in your supermarket shopping cart are things you buy week in, week out? Exactly! Why not just have such items delivered?
You can now order everyday products online by simply checking off boxes
on automatic re-order forms and having it all delivered to your home.
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